So you have created your B2B SaaS product and launched your company successfully.
You already have your customer acquisition channels in place and have begun to use them to generate leads. You have spent quality time creating B2B SaaS marketing content to nurture these leads. Your prospects have moved down your sales funnel and are interested in your software. Some have even purchased it already.
You have spent a lot of time, effort, and money to acquire customers for your SaaS company. What’s next after this?
This guide answers this question in great detail.